Our Mission

At Zia Taqueria, our mission is simple: to operate a community-minded, efficient, and welcoming fast-service fresh-Mex restaurant. We strive to provide a safe, clean, and comfortable environment while improving the quality of life for all of our stakeholders – owners, patrons, staff, suppliers, growers, and the broader community.

We believe in treating the earth kindly, treading lightly, and promoting health through fresh, thoughtfully sourced food at reasonable prices. We value kindness, gratitude, generosity, and a trust in the good things the universe has to offer.

Community Support

Community is at the heart of Zia. We’re proud to support local organizations, schools, and events that help Durango thrive.
For more details—or to request a donation—please visit our community support page.

The Menu

Our menu blends traditional Mexican recipes from across Mexico with familiar American flavors, creating dishes that are both comforting and customizable.

We are committed to offering fresh, affordable, and healthy food that families feel good about eating. Every day, our team prepares scratch-made salsas, sauces, marinades, and rubs, along with grilled meats and vegetables, right here in our kitchens.

Product Sourcing

Local farmers and ranchers are the foundation of our food. We proudly serve James Ranch grass-fed ground beef, Adobe Milling beans, and as much local produce as our local farmers can grow.

Our goal is to continue growing these partnerships to bring more local food to your plate. Food grown by farmers you know and trust is fresher, more nutrient-dense, and better for both your health and our local economy.

Treat the Earth Kindly

We believe that thriving businesses and healthy communities depend on a thriving ecosystem. That’s why we continually reinvest in practices that make the air, water, and land cleaner, healthier, and more resilient.

Zia Taqueria is partly powered by solar energy, with two photovoltaic systems producing about 40% of our electricity. The remainder comes through LPEA’s renewable energy program. Our solar hot water system at Zia North also reduces energy use. You can even view our Solar Output Here.

Other Green Initiatives

We are committed to reducing waste, reusing resources, and sourcing responsibly:

  • Recycling glass, aluminum, paper, plastic, and cardboard

  • Donating kitchen scraps to feed chickens at James Ranch

  • Using recycled materials in our building projects

  • Choosing recyclable or reusable catering equipment

  • Relying on buckets, crates, and boxes for local produce storage and delivery

  • Providing reusable cloth bags

  • Donating used fryer oil to local reuse programs

  • Installing energy-efficient CFL light fixtures

  • Using only post-consumer recycled napkins and paper towels

  • Offering disposable cutlery made from recycled and plant-based materials

  • Supporting local and organic growing practices